Apple's Monday announcement of a credit card – the Apple Card – represented a natural progression of the company's journey into financial services that began with the Apple Wallet app and its contactless digital payment service, Apple Pay.

Apple

The Apple Card, as described by the company this week, will offer users some attractive features: up to 3% cash back on daily purchases, no late or international transaction fees, and a physical chipped card make of titanium (sans any credit card numbers – just your name and an Apple symbol).

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