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IDG Contributor Network: Microsoft ups effort to drive Surface Go adoption

[Disclosure: Microsoft is a client of the author.]
One of the mistakes OEMs seem to make is that when they come up with a new and unique design they don’t market it very well. For instance, I’m convinced the Motorola Moto Z is better than an iPhone for most people, thanks to the modular accessories. Since it’s a different kind of form factor, it requires a much more aggressive marketing campaign to make people want the difference. But vendors like Motorola just never seem to budget that level of effort…and the result is Moto Z sales lag significantly compared to Samsung, Huawei and Apple, who have more cookie-cutter products.
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Road trip

Pilot fish and his wife are on a road trip, and after a night at a hotel along the way they ask the desk clerk about the best way to get to their next destination.
“The clerk said to take the back way in, to avoid the traffic on the main street,” says fish.
“My wife still likes a printed map so she can get a bigger overview of the area than you see on a cell phone, so we went to the hotel's business center and used the PC there to find a map of the route the hotel clerk suggested.”
Fish turns on the printer to print out the map, but what comes out isn't what he had in mind. Instead, it's a decidedly not-safe-for-work image that someone has tried to print from a pornographic website — apparently with the printer still off, so the print job will be waiting for the next unlucky user who turns the printer on.
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What is the balanced scorecard? A framework for organizational success

What is the balanced scorecard? The balanced scorecard is a strategic planning and performance management framework used by business, government, and non-profits to align day-to-day activities with enterprise vision, mission, and values. The balanced scorecard tracks financial and non-financial measures to determine the degree to which the enterprise is performing as desired and when corrective action is necessary.
The balanced scorecard is a widely used management tool, particularly in the U.S., the UK, Northern Europe, and Japan. Enterprises that are comfortable with the rigor required derive significant benefits from it. However, the balanced scorecard requires a great deal of effort to implement and use effectively. Enterprises must have the necessary resources and discipline to make the balanced scorecard successful.
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