What is design thinking?

Design thinking is emerging as a major ingredient for digital transformation success. But what exactly is design thinking, and how are leading CIOs harnessing its power to enhance business value?

Design thinking practitioners observe and analyze user behaviors to gain insights into their needs and wants, according to Gartner. Ideally, they can use this information to create digital products and services that help them acquire and retain customers.

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This innovation philosophy is gaining sway among businesses, with CIOs leveraging design thinking as a key part of their IT and product development strategies.

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