There is a tendency in humans that when faced with events they did not predict or do not understand, they have a tendency to denial, and the “Steve Jobs would never do it like that” argument is a great illustration of this.

Fear, uncertainty, denial

I’ve been monitoring the Apple web for decades, and it was interesting watching the company story line after the sad death of the company co-founder, Steve Jobs.

You see, up until then Jobs was seen as some form of maverick god, a tech industry titan for whom ideas formed the lightning that illuminated his actions.

Audiences swooned to Jobs’ uncanny ability to pitch products in such a way that they fitted elegantly into unwritten preconceptions for what people expected those iThings to do.

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