Language influences how consumers trust a brand
Consumers make assumptions based on the language used by a brand or advertiser, and politeness does matter, say researchers.
Consumers make assumptions based on the language used by a brand or advertiser, and politeness does matter, say researchers.
The dramatic drop in the cost of solar photovoltaic (PV) modules, which has fallen by 99 percent over the last four decades, is often touted as a major success story for renewable energy technology. B..
Large amounts of the potent greenhouse gas methane are being released from an Icelandic glacier, scientists have discovered. A study of Sólheimajökull glacier, which flows from the active, ice-covered..
Anil Kapoor, Kareena Kapoor Khan, Abhishek Bachchan, Madhuri Dixit and Jackie Shroff will voice Baloo, Kaa, Bagheera, Nisha and Shere Khan in the Hindi dub of Andy Serkis’ Mowgli.
New research found that more than half of the recent personal health information, or PHI, data breaches were because of internal issues with medical providers — not because of hackers or external par..
In most animal societies, members of one sex dominate those of the other. Is this, as widely believed, an inevitable consequence of a disparity in strength and ferocity between males and females? Not ..
Researchers have found that a vast array of regularly spaced, still-inhabited termite mounds in northeastern Brazil–covering an area the size of Great Britain — are up to about 4,000 years old.
An international team of scientists has discovered a new, massive star system — one that also challenges existing theories of how large stars eventually die.
Peatlands in some parts of the world, including Canada, Siberia and Southeast Asia, have already turned into significant carbon sources. The same fate may be coming soon for the Peruvian peatlands.
New research has found that MDMA, the main ingredient in ecstasy, causes people to cooperate better — but only with trustworthy people. In the first study to look in detail at how MDMA impacts cooper..