You often see companies, especially new ones, state that they are “born in the cloud.” But what does that mean? It means that the company was founded at a time where all of its IT assets have always been and are currently in the cloud. It has never owned physical servers or understands what a data center is.

Such “born in the cloud” companies were very rare when the cloud was new; it seemed that cloud computing’s real purpose was for startups. But fast-forward a decade to today, these companies are no longer startups, yet they are still using cloud computing for all their IT needs.

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These “born in the cloud” companies have typically been disrupters, innovating in their industries. They used cloud computing as a force multiplier, letting them pivot quickly, fail fast, and expand at the “speed of need.”

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