With nine of the top 10 global retailers using iOS devices in their business, it’s clear Apple’s mobile devices are what we expect to find when we go shopping.

‘We’re making great strides’

Apple Chief Financial Officer Luca Maestri alluded to the the company's rapid progress across retail during the company’s Q4 2018 financial call on Thursday.

The company was confirming record revenues and continued strength in iPhone sales, despite what some analysts call a “recession” in the sector.

“We are seeing industry-wide adoption of iOS at thousands of retailers, from neighborhood boutiques to many of the best-known retailers in the world,” he said.

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