Data breaches have become so common, and so frequent, that when companies like Facebook or Google admit to data leaks or outright hacks, users fret, the companies pledge to do better, and government regulators (sometimes) issue stern warnings.

Lather. Rinse. Repeat.

In recent weeks, Facebook acknowledged a breach affecting 50 million users and Google had to fess up to a breach affecting Google Plus users after initially deciding to keep quiet.

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