The good news: Six of the biggest companies in IT are setting out to eliminate the silos in which enterprises store customer data.

The bad news? They're doing it in two different ways, and both ways will miss a lot of the silos holding enterprise data.

On the one hand we have the Open Data Initiative, unveiled by Microsoft, SAP and Adobe. This gathers data from Adobe's Customer Experience Platform, Microsoft's Dynamics 365 and SAP's S/4HANA database and C/4HANA CRM system onto Microsoft’s Azure cloud platform using a single data model.

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