Suresh Sambandam is the CEO of KissFlow.
Large enterprises have traditionally faced a few core problems common to all companies. Accordingly, unified software solutions were created that could tackle these problems similarly across all organizations. Think widely used databases or customer relationship management systems.
But that still leaves the sorts of problems that are unique to each company, problems that a generic solution can’t solve. Instead, customized solutions are necessary. Consider purchase orders. Every company deals with them, but the requirements of each company are so unique that a single product that manages the entire process for every company doesn’t make sense.
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